| THE
ISSUES
The
English language is no longer sufficient for companies that
want to trade internationally. More and more businesses
are recognising that marketing campaigns, written in the
language of the target client, are strategic to successful
overseas development.
Key
facts...
1
in 5 UK exporting companies have lost business
due to their lack of language or cultural skills.
80%
of UK exporting companies cannot conduct business overseas
in even one foreign language.
75%
of the world's population speak no English at all.
Over
70%
of UK trade is with non-English speaking countries.
Yet...
Internet
users are twice
as likely to stay on a web site, and four
times more likely to buy when addressed in their own language.
Export
sales of companies that make an effort to understand each
nations' way of life, consumer tastes, culture and language
are growing by, on average, £290K
per company per year.
Find
out more:
Adding
value in a competitive market
How
multilingual marketing works
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