marketing internationally

marketing

YOU NEED TO SEE A RETURN ON YOUR INVESTMENT

Adding value in a competitive environment

Consumers spend, businesses invest. If your business is looking to implement a multilingual marketing programme, then you will naturally be seeking a tangible return to justify the investment.

Offering products and services in multiple languages can have a tremendous impact on the long term growth and development of a business. The results achieved are tangible, and can be measured in terms of increased sales revenues, enhanced customer loyalty, additional revenue streams and more.

Simply tell us what you want to achieve, and we will put together a package to help you realise those ambitions. By running a complex projection formula, based on your average sale price and current web site statistics, we are able to give you an idea of the type of returns you can expect, and provide you with a figure that you would need to invest in order to generate those returns in the most cost-effective manner.

Some examples of attained value are:

Increased Market Presence: English language web sites can only reach out to 16.6% of EU consumers. Localising web site copy into German, French, Spanish and Italian makes a site visible to 74.1% of the European population. This simple step can generate a five fold increase in customer acquisitions, leading to an overall improvement in brand awareness and market share.

Improved Asset Utilization: Multilingual marketing campaigns can easily be piggy-backed onto a company's existing website. Current packaging and promotional material can also be adapted for multiple languages, therefore broadening the product appeal and enhancing customer loyalty.

Reasons to embrace multilingual marketing:

  • Improved Operational Efficiency
  • Global Business Integration
  • Enhanced Consumer Loyalty
  • Increased Market Share
  • Improved Customer Retention Levels
  • Increased Competitive Advantage
  • Minimal Risk
  • Increased Sales Per Customer
  • Additional Revenue Streams
  • Increased Profit
  • Leveraging Existing Assets

For information about where to start, contact us today.

Further reading:

How multilingual marketing works


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